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Welcome to the Future
Rising AVGCXR & Media Association is committed to fostering innovation, talent, and growth in the Animation, Visual Effects, Gaming, Comics, Extended Reality (AVGC-XR) and Media sector in Rajasthan. Rooted in Rajasthan’s rich cultural heritage, the Association aims to position the state as a global hub for immersive content creation, blending modern technology with local traditions.
The Association aligns with the National AVGC Policy 2022 and Rajasthan AVGC-XR Policy 2024, leveraging the state’s vibrant talent pool, advanced infrastructure, and global partnerships to create a dynamic and inclusive ecosystem for creators and enterprises.
MISSION & VISION
MISSION & VISION
Mission: To position Rajasthan as a global leader in the AVGC-XR sector by promoting local talent, fostering innovation, and showcasing Rajasthan’s cultural narratives to the world.
Vision: To create a thriving AVGC-XR & Multimedia ecosystem that integrates traditional art forms, modern technology, and global opportunities to drive sustainable growth and creativity. Supporting people from animation, visual effects, gaming, comics, Extended reality (AR/VR), Immersive Future Technologies (AI/ML), art, craft, design, multimedia, UI/UX, sound, music, communication, entertainment, events, film, advertising, packaging, branding, consumer goods, merchandising, and architecture industries.
AVGC-XR Industry
Global AVGC-XR Market: Projected to exceed $800 billion by 2026, driven by rapid digital adoption and innovation.
India’s Rapid Growth: Valued over $1 billion (2021), India's AVGC-XR industry is emerging as a global creative hub.
Job Potential: Currently employs 260,000 people; expected to reach 2.3 million direct jobs by 2032.
$1B Creator Fund: Indian government announced a $1 billion public-private fund to boost creators and global competitiveness.
IICT Mumbai: Government sanctioned ₹391 crore to establish the Indian Institute of Creative Technology (IICT), modeled after IITs.
National AVGC-XR Policy: A dedicated national policy will promote investment, innovation, IP protection, and talent development.
State-level Policies: Over 10 states (including Karnataka, Maharashtra, Telangana, Rajasthan) have introduced AVGC-XR policies with incentives and infrastructure.
Create in India & WAVES Summit: The government’s Create in India Mission supports indigenous innovation, complemented by the annual WAVES Summit promoting global collaboration.
Rajasthan AVGC-XR Policy 2024
₹1,000 Crore Investment – Establishing Atal Innovation Studios & Accelerators to foster startups and entrepreneurship in AVGC-XR.
50,000 Jobs Creation – Industry-academia collaboration to develop a skilled workforce and drive employment growth.
Comprehensive Incentives – Financial grants, skilling incentives, and IP creation support to boost startups and studios.
Cultural & Heritage Integration – Promoting content that showcases Rajasthan’s rich history and traditions on a global scale.
Global IP & Market Expansion – Focus on original intellectual property (IP) creation to position Rajasthan as a global AVGC-XR hub.
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